Ithra opened to the public in 2018, ready to inspire creators in the visual, cinematic, media and performing arts, as well as the inventors and entrepreneurs of tomorrow. Central to this vision is Tanween, Ithra's flagship creativity season.
Tanween offers a unique platform for creatives and innovators to come together to share ideas and redefine what creativity means in today's changing world.
There is a different theme every year, augmented by a wide range of celebrated local and international speakers from a variety of different fields. Over the years, these have included MIT's Professor Carlo Ratti, Dr. Sumaya Al Sulaiman, Head of Saudi Architecture and Design Commission, football icon Thierry Henry, Mythbuster's Adam Savage, restaurateur Alan Yau, and Duncan Wardle, former Head of Innovation and Creativity at Disney.